Micro vs. Macro Influencers: Which Strategy Works Best for Shopify Stores

The Big Question Every Shopify Store Owner Is Getting Wrong

Here’s a scenario that plays out in Shopify dashboards everywhere: a store owner scrapes together a budget, lands a partnership with a macro-influencer boasting 800,000 followers, watches the post go live — and then stares at a conversion report that barely moved. Meanwhile, their competitor quietly worked with a handful of niche creators and saw a 30% spike in sales that same week.

Sound familiar? The micro vs. macro influencer debate is one of the most misunderstood decisions in e-commerce marketing. And the wrong choice doesn’t just cost you money — it costs you momentum.

The global influencer marketing industry is projected to hit $32.55 billion in 2025, up from $24 billion just a year prior. Shopify merchants are pouring more into creator partnerships than ever before. But raw spending doesn’t equal smart spending. The difference between a campaign that converts and one that flatlines often comes down to a single strategic decision: who you partner with, and why.

In this guide, we’ll break down exactly what separates micro and macro influencers, when each approach makes sense for your store, how to measure what actually matters, and — critically — how to build a hybrid strategy that gives you the best of both worlds. By the time you finish reading, you’ll have a clear, actionable framework you can apply to your next campaign.

Let’s get into it.

Defining the Tiers: What Do “Micro” and “Macro” Actually Mean?

Before we can compare strategies, we need to speak the same language. The influencer world has its own taxonomy, and the definitions aren’t always consistent across platforms. Here’s a practical breakdown based on how most Shopify-focused marketers and platforms define these tiers in 2025.

The Influencer Spectrum at a Glance

Influencers are typically segmented by follower count, though the exact cutoffs vary slightly by source. For the purposes of this guide — and for Shopify merchants working with realistic budgets — here’s how the tiers break down:

Nano-influencers: 1,000–10,000 followers. Hyper-local, highly authentic, often willing to collaborate for product gifts.
Micro-influencers: 10,000–100,000 followers. The sweet spot for most Shopify stores — niche audiences, strong engagement, affordable rates.
Mid-tier influencers: 100,000–500,000 followers. A growing middle ground that balances reach and relatability.
Macro-influencers: 500,000–1,000,000 followers. Broad reach, professional content, higher costs, lower engagement percentages.
Mega-influencers / celebrities: 1,000,000+ followers. Mass awareness play; rarely practical for independent Shopify merchants.

For the purpose of this article, we’ll focus primarily on the micro vs. macro divide — because that’s where most Shopify merchants are making their real strategic decisions. Nano-influencers deserve their own conversation, but micro and macro represent the most consequential fork in the road.

What Micro-Influencers Bring to the Table

Micro-influencers are specialists. A micro-influencer who covers sustainable home goods and has 45,000 highly engaged followers is not a small version of a celebrity. She’s something fundamentally different: a trusted peer within a specific community. Her followers chose her. They DM her. They take her recommendations seriously because she feels like a real person, not a brand spokesperson.

That trust translates directly into purchase behavior. Research consistently shows that micro-influencers generate significantly higher engagement rates than their larger counterparts. On Instagram, micro-influencers average 3–6% engagement per post, compared to just 1–2% for macro-influencers. One comprehensive 2025 report from Social Cat, analyzing 17,715 posts across influencer types, found that micro-influencers outperform mid-tier influencers by 46% on engagement rate alone.

The cost equation is just as compelling. Sponsored posts from micro-influencers average around $320, compared to approximately $4,800 for macro-influencers. For a Shopify store running on a growth budget, that’s the difference between testing ten creators or betting everything on one.

What Macro-Influencers Bring to the Table

Macro-influencers offer something micro-influencers genuinely cannot: scale. A single post from a macro-influencer can reach hundreds of thousands of people in 24 hours. When you’re launching a new product, entering a new market, or running a time-sensitive promotion — that reach matters.

According to Influencer Marketing Hub, macro-influencers are responsible for more than 60% of campaign impressions when compared to smaller creators. They tend to produce highly polished content, work professionally with brand briefs, and bring a level of production quality that can elevate how your product is perceived.

The trade-off, of course, is the cost and the dilution. Their audiences are broad by design. A macro-influencer who covers “lifestyle” might reach fashion lovers, foodies, travelers, and home enthusiasts all in one post — which is great for brand awareness, but less powerful when you need the right person to click “buy.”

Now that we understand what each tier offers, let’s look at the numbers that actually matter for Shopify merchants.

The Numbers That Matter: Engagement, Conversion, and ROI

Statistics in influencer marketing can be dizzying. Every platform, every agency, and every benchmark report seems to tell a slightly different story. But a handful of consistent data points keep emerging — and they carry real implications for how Shopify store owners should allocate their budgets.

Engagement: The Gap Is Wider Than You Think

Engagement rate is the most commonly cited differentiator between micro and macro influencers, and the data is remarkably consistent. Micro-influencers (10K–50K followers) average a 5.7% engagement rate, while macro-influencers (500K+ followers) average just 1.8%, according to a widely cited 2025 industry analysis. That’s more than a three-times gap — and it compounds quickly across a campaign.

Think about what that means in practice. A micro-influencer with 40,000 followers at 5.7% engagement generates roughly 2,280 meaningful interactions per post. A macro-influencer with 600,000 followers at 1.8% engagement generates about 10,800. The macro influencer wins on raw numbers — but at 15 times the cost. When you do the math, the micro-influencer is delivering far more engagement per dollar spent.

Even more telling: micro-influencer campaigns generate 22% more comments per post than macro-influencer campaigns of similar scope. Comments are the most intentional form of engagement — they signal that a follower was moved enough to actually type something. For a Shopify merchant trying to build community and trust, that distinction matters.

Conversion: Where Micro-Influencers Often Pull Ahead

Reach and engagement are intermediate metrics. What Shopify merchants ultimately care about is sales. And here, the micro-influencer case becomes even stronger for most store types.

Click-through rates from micro-influencers average 2.4%, while macro-influencers average 1.1% — more than double. Campaigns featuring micro-influencers also see 28% higher repeat customer purchases than those using macro-influencers, a metric that’s particularly valuable if you’re building a brand with long-term customer lifetime value in mind.

Research published by Unibocconi found that revenue per follower, revenue per reach, and return on influencer spend all favored smaller creators over macro-tier partners. For Shopify merchants selling niche products — specialty food, sustainable fashion, handmade goods, fitness gear — this dynamic is especially pronounced. Niche alignment alone boosts campaign performance by 13.59% higher engagement and 81.39% more views, according to the Social Cat influencer marketing report.

That said, macro-influencers can drive meaningful conversion when the product has wide appeal and the campaign is structured for direct response. Fashion, beauty, and mass-market consumer goods often see strong macro-influencer performance when combined with clear calls to action, discount codes, or limited-time offers.

ROI: The Real Bottom Line

Across the board, influencer marketing delivers strong ROI compared to other digital channels. The average return is $5.78 for every dollar spent, with top-performing campaigns reaching $11–$18 per dollar when targeting is optimized. Tomoson places the average even higher, at $6.50 per dollar — and the top 13% of campaigns return $20 or more.

Importantly, 61% of brands report higher ROI from micro-influencers than macro-influencers. That’s not a fringe finding — it’s a majority consensus. The reasons are clear when you trace the logic: lower costs, higher engagement, more targeted audiences, and stronger purchase intent among followers.

But here’s the nuance that often gets lost: Harvard Business Review found that brands get a 9.2% better return when partnering with influencers who have more followers. Both findings can be true simultaneously — because they’re measuring different things. Micro-influencers tend to win on efficiency and conversion rate; macro-influencers can win on absolute revenue generation when the reach-to-cost ratio is favorable and the audience alignment is strong.

The smart Shopify merchant doesn’t pick a side. They pick the right tool for the right job.

When Micro-Influencers Are the Right Choice for Your Shopify Store

Understanding the theory is one thing. Knowing when to apply it is what separates good strategy from great execution. Here are the specific scenarios where micro-influencers should be your default choice as a Shopify merchant.

You’re Selling a Niche or Specialized Product

The more specific your product, the more important audience alignment becomes. If you sell handcrafted leather wallets, a micro-influencer in the everyday carry (EDC) space with 25,000 followers will outperform a lifestyle macro-influencer with 800,000 every single time. Why? Because 80% of that micro-influencer’s audience already cares about exactly the kind of product you’re selling.

Macro-influencers attract broad audiences by definition. Their content has to appeal to many different people, which means it rarely speaks deeply to any one group. Your niche product becomes just another item in a sea of recommendations — easy to scroll past, hard to remember.

Micro-influencers, by contrast, have built their following around a specific interest or identity. Their recommendation arrives with context. Their audience trusts that if they’re featuring something, it’s worth paying attention to. That context is worth more than raw reach for most Shopify merchants.

You’re Working with a Limited Budget

Budget constraints force clarity. When you have $3,000 to spend on influencer marketing, you have two realistic options: one macro-influencer post, or roughly nine micro-influencer posts. From a statistical standpoint, nine diversified partnerships almost always outperform a single concentrated bet — especially when each partnership brings a different audience segment and content style.

This diversification also protects you against underperformance. If one of your nine micro-influencers misses the mark, the other eight carry the campaign. With a single macro-influencer, you have no safety net. The post either works or it doesn’t, and you’ve spent your entire budget finding out.

An added benefit: 47% of micro-influencers collaborate with brands for free products, compared to just 9% of macro-influencers. For early-stage Shopify stores, this creates a pathway to meaningful influencer marketing before you have significant cash to allocate.

You’re Focused on Long-Term Community Building

Brand building is a long game. If your goal isn’t just to spike sales this week but to build a loyal community around your store, micro-influencers are your natural allies. Their audiences feel like communities, not audiences. When a micro-influencer recommends your product repeatedly over time, their followers start to see your brand as part of the creator’s world — and, by extension, their own.

This is why long-term micro-influencer partnerships consistently outperform one-off campaigns. A creator who genuinely loves your product and mentions it authentically across six months of content is worth far more than a single sponsored post, no matter how large the creator’s audience. Authenticity compounds over time in a way that paid reach simply cannot.

You Want User-Generated Content (UGC) at Scale

Here’s a strategic benefit that often goes overlooked: micro-influencer campaigns generate a steady stream of high-quality user-generated content that you can repurpose across your own channels. A campaign with ten micro-influencers produces ten pieces of original content — reviews, unboxings, tutorials, lifestyle shots — each of which can be reused in paid ads, email campaigns, and product pages.

This content strategy can dramatically reduce your creative production costs while simultaneously adding authenticity to your marketing materials. Real people using your product in real settings convert better than polished studio photography, particularly for fashion, beauty, home, and food categories — which happen to be among the highest-performing verticals in the Shopify ecosystem.

When Macro-Influencers Make Sense for Your Shopify Store

Micro-influencers win on efficiency. But efficiency isn’t always the primary objective. There are specific moments in a Shopify store’s growth journey where macro-influencers deliver something micro-influencers simply cannot.

You’re Launching a New Product or Brand

Product launches have a singular goal: get seen by as many relevant people as possible, as quickly as possible. In this context, reach matters more than engagement rate. A single macro-influencer post can generate hundreds of thousands of impressions within 24 to 48 hours — creating the kind of initial awareness that would take weeks to build through a micro-influencer campaign.

Think of it like a megaphone versus a word-of-mouth network. Both have their place. At launch, you want the megaphone to establish that your product exists and creates desire. After the launch, you want the word-of-mouth network to deepen trust and drive sustained conversion.

Many successful Shopify brands use macro-influencers for launch amplification and then layer in micro-influencers for the ongoing campaign that follows. This hybrid approach — which we’ll explore in detail shortly — combines the best of both tiers.

You’re Targeting a Broad, Mass-Market Audience

Not every product is niche. If you’re selling a product with universal appeal — everyday household items, broadly popular fashion basics, wellness products that anyone could use — macro-influencers can be genuinely well-suited to your needs. Their broad audiences reflect the broad market you’re trying to reach.

This is one of the contexts where the Harvard Business Review finding holds most clearly: when audience alignment is strong and the product has wide appeal, a larger audience does correlate with better absolute returns. The key variable is how closely the macro-influencer’s overall audience matches your target customer, not just their follower count.

You Need Premium Brand Positioning

Perception is part of the product. If you’re positioned as a premium or aspirational brand, the context in which your product appears matters enormously. A luxury candle brand featured in a macro-influencer’s beautifully curated home tour carries a different weight than the same candle in a quick micro-influencer Instagram Story. The halo effect of premium presentation can justify higher costs for brands where positioning is part of the value proposition.

This doesn’t mean you need to spend $5,000 on a single post — but it does mean that if a mid-to-macro creator whose aesthetic perfectly matches your brand is within reach, the investment may pay dividends in how your brand is perceived, not just how many clicks you get.

You’re Running a Time-Sensitive Promotion

Flash sales, Black Friday campaigns, and limited-edition launches benefit from the velocity that only large-reach creators can provide. When you need to move a lot of product in a short window, broad reach is a feature, not a compromise. The goal shifts from building relationships to generating immediate action, and macro-influencers are built for that job.

Used strategically — with unique discount codes, clear expiration dates, and compelling calls to action — macro-influencer content can drive concentrated bursts of sales that justify the premium cost. The key is that the campaign objective drives the influencer selection, not the other way around.

Building Your Shopify Influencer Strategy: A Practical Framework

At this point, you understand the strengths and trade-offs of each tier. Now let’s talk about how to actually build a strategy — the practical steps that take you from “this sounds interesting” to “here’s our campaign plan for Q3.”

Step 1: Get Clear on Your Campaign Objective

Every influencer decision should start here, not with the influencer. Ask yourself: what is the single most important outcome I need from this campaign? Your answer will guide everything that follows.

Brand awareness: Prioritize reach → lean toward macro or mid-tier
Engagement and community: Prioritize engagement rate → lean toward micro
Direct conversion and sales: Prioritize CTR and purchase intent → lean toward micro with strong niche alignment
Content production: Prioritize volume and authenticity → micro and nano
Product launch velocity: Prioritize speed and impressions → macro or mid-tier

It sounds simple, but this single clarification prevents the most common mistake in influencer marketing: choosing a creator based on aesthetics or follower count rather than strategic fit.

Step 2: Define Your Ideal Influencer Profile Before You Search

Before you open Instagram or any influencer platform, write down a specific description of your ideal creator partner. This isn’t about who you’d like to work with — it’s about who your target customer follows and trusts. Consider:

What topics does this person create content about?
What platforms do they primarily use?
What does their audience demographic look like (age, gender, location, interests)?
What engagement rate would you consider a minimum threshold?
What tone and aesthetic aligns with your brand?
What is your budget per creator, and how many creators do you want to work with?

Having this profile on paper before you search prevents you from being dazzled by follower counts or beautiful feeds that don’t actually serve your campaign objectives.

Step 3: Vet Influencers Beyond the Surface Metrics

Follower count tells you one thing. It doesn’t tell you whether those followers are real, engaged, or in your target market. Before committing to any partnership, do your due diligence. In 2024, 59.8% of brands reported experiencing influencer fraud — fake followers, engagement pods, and inflated metrics are real and costly problems.

Use tools like HypeAuditor, Modash, or the analytics features within Shopify’s partner apps to verify:

Audience authenticity: What percentage of followers appear to be real accounts?
Audience demographics: Do the creator’s followers match your target customer?
Engagement quality: Are comments genuine and thoughtful, or generic and repetitive?
Historical performance: How have their sponsored posts performed in the past?
Brand safety: Does their content history align with your brand values?

An influencer with 60,000 real, engaged, niche-aligned followers will outperform a creator with 200,000 followers where 30% are bots and 40% are in completely the wrong demographic. Numbers lie. Context tells the truth.

Step 4: Structure Campaigns for Trackable Results

One of the most persistent challenges in influencer marketing is measurement — 60% of marketers cite tracking ROI as their biggest challenge. For Shopify merchants, this is a solvable problem with the right setup. Here’s how to build attribution into your campaigns from the start:

Unique discount codes: Give each influencer their own trackable code. This creates a direct link between their post and your sales data.
UTM parameters: Tag every influencer link with UTM parameters and connect them to your Shopify Analytics or Google Analytics 4.
Dedicated landing pages: For larger campaigns, create influencer-specific landing pages that isolate traffic from each creator.
Shopify-integrated platforms: Apps like Refersion, Impact, and Carro (all part of the Shopify Certified App Program) automate tracking, commission calculations, and ROI reporting.

When you can see exactly which creator drove which sales, you transform influencer marketing from a branding play into a performance channel — and you gain the data you need to optimize future campaigns.

Step 5: Think Long-Term, Not Transactional

The brands that get the most out of influencer marketing treat creators like partners, not vendors. A one-off sponsored post rarely builds the kind of trust that drives lasting customer relationships. The most effective Shopify influencer programs build ongoing relationships with a core group of creators who become genuine brand ambassadors over time.

This doesn’t have to mean expensive long-term contracts. It can be as simple as prioritizing repeat collaborations with micro-influencers whose first campaign performed well, or offering early access to new products so creators genuinely feel like insiders rather than ad placeholders. Gifted collaborations, which deliver 12.9% more engagement than paid partnerships according to Social Cat’s 2025 report, are one low-cost way to build these authentic, ongoing relationships.

The Hybrid Strategy: Getting the Best of Both Worlds

The most sophisticated Shopify influencer programs don’t choose between micro and macro — they use both, strategically, within the same campaign architecture. Understanding when and how to layer these tiers is what separates beginner campaigns from expert ones.

The Launch + Sustain Model

This is the most common hybrid structure used by high-performing Shopify brands. It works in two phases:

Phase 1 (Launch): Use one or two macro- or mid-tier influencers to create a broad awareness burst. This generates initial impressions, establishes social proof, and creates a sense of momentum around your product or campaign. The content is polished, high-production, and designed to stop the scroll.

Phase 2 (Sustain): Layer in five to fifteen micro-influencers over the weeks that follow. Their more personal, niche-specific content deepens trust among targeted audience segments, drives conversion, and generates UGC that keeps the campaign alive long after the macro post has faded from feeds. Their unique discount codes make every conversion trackable.

Indian beauty brands like Mamaearth and Boat have publicly used this exact model — macro-influencers for launch announcements, micro-influencers for sustained engagement — and it’s become a recognized best practice across the DTC e-commerce space globally.

The Amplification Loop

A more advanced hybrid approach involves using micro-influencer content as the creative foundation for paid advertising. Here’s how it works: you run an initial campaign with ten to twenty micro-influencers and track which content pieces generate the highest organic engagement and click-through rates. You then license the top-performing content and run it as paid social ads — effectively turning your best micro-influencer posts into scalable performance ads.

This approach works because authentic-feeling content (real person, real context, genuine enthusiasm) consistently outperforms branded studio content in paid environments. By starting with micro-influencers, you discover what messages and formats resonate most before investing in paid distribution — dramatically reducing your ad testing costs.

Matching Influencer Tier to Platform

Platform selection adds another layer of strategic nuance. Different platforms favor different influencer tiers by their very nature:

TikTok: Micro-influencers shine here. The algorithm rewards content quality over follower count, meaning a compelling video from a 20,000-follower creator can reach millions. TikTok’s average engagement rate of around 18% is extraordinary by any standard — and micro-influencer content there regularly goes viral regardless of creator size.
Instagram: Mid-tier and micro work well for Reels and Stories; macro can be effective for product launches and broad awareness campaigns targeting visually-driven categories.
YouTube: Longer-form content rewards deeper audience relationships. Micro-influencers on YouTube achieve engagement rates around 5.2%, while macro-creators average closer to 2.8% — making YouTube one of the few platforms where the micro advantage is particularly pronounced.

The takeaway: your platform strategy should inform your influencer tier selection, and vice versa. They’re not independent decisions.

Measuring Success: The Metrics That Actually Matter for Shopify

Last but far from least: measurement. You can have the best influencer strategy in the world, but without a solid measurement framework, you won’t know what’s working — and you’ll repeat mistakes you didn’t know you were making.

Primary Performance Metrics

For Shopify merchants, the most important metrics connect influencer activity directly to store performance:

Conversion rate: What percentage of visitors arriving from an influencer’s link actually purchased?
Revenue per influencer: How much total revenue did each creator generate, tracked via unique codes or UTM parameters?
Return on Influencer Spend (ROIS): Revenue generated divided by total spend on that creator. Aim for a minimum of 3x; top campaigns hit 10x or more.
Average Order Value (AOV): Are customers coming from influencer campaigns spending more or less than your average customer? This tells you a lot about audience quality.
Customer Acquisition Cost (CAC): Compare the CAC from influencer channels against your paid social and other acquisition channels to understand relative efficiency.

Secondary Metrics Worth Tracking

These metrics don’t tell the whole story on their own, but they inform decisions and help you spot trends:

Engagement rate per post: Benchmark against the platform averages noted above. Below average for the tier is a warning sign.
Click-through rate (CTR): What percentage of people who saw the post clicked through to your store?
Story views and swipe-up rate: For Instagram Stories campaigns, these indicate intent beyond passive viewing.
Comment sentiment: Are people asking “where can I buy this?” or are they ignoring the product mention entirely?
New vs. returning customers: How many influencer-driven purchases came from brand-new customers versus existing ones?

Building a Simple Campaign Scorecard

Once you’ve run a few campaigns, standardize your evaluation with a simple scorecard. For each influencer or campaign, track: total spend, total revenue, ROIS, CTR, conversion rate, and engagement rate. Over time, this data reveals your best-performing creator profiles — and gives you a replicable template for future partnerships.

The goal isn’t just to evaluate past campaigns. It’s to build a predictive model that tells you, before you spend a dollar, which type of creator is most likely to drive results for your specific store and product category. That kind of data-driven clarity is what separates stores that scale from those that stall.

Putting It All Together: Your Decision Framework

Let’s close with a simple decision framework you can apply immediately. The right influencer strategy for your Shopify store depends on four key variables: your budget, your objective, your product type, and your current growth stage.

If you’re early-stage with a limited budget and a niche product, start with micro-influencers. Work with five to ten creators in your specific niche, give each a unique discount code, track results rigorously, and double down on whoever converts. Use gifted collaborations where possible to stretch your budget further.

If you’re launching something new with a broader audience appeal, consider a macro- or mid-tier influencer for the initial announcement, followed by a sustained micro-influencer campaign to drive conversion over the following weeks.

If you’re scaling a proven product with growing revenue, a hybrid strategy is almost certainly your best path. Use macro for reach and brand positioning; use micro for conversion, community, and content generation. Let the data from your tracking tools tell you where to shift budget over time.

The influencer marketing landscape will keep evolving — new platforms will emerge, algorithm changes will shift what works, and creator economics will continue to mature. But the underlying principle won’t change: the right creator reaching the right audience with the right message will always outperform sheer scale alone. Build your strategy around that truth, and you’ll make decisions that serve your store regardless of what the industry does next.

References

Influencer Marketing Hub. Influencer Marketing Benchmark Report 2025. https://influencermarketinghub.com/influencer-marketing-benchmark-report/
Social Cat. Influencer Marketing Report 2025: Why Nano and Micro-Influencers Win. https://thesocialcat.com/blog/influencer-marketing-report
Shopify. ROI of Influencer Marketing: A 2025 Guide to Calculating Your Return. https://www.shopify.com/enterprise/blog/roi-influencer-marketing
Shopify. 28 Important Influencer Marketing Statistics To Know in 2025. https://www.shopify.com/blog/influencer-marketing-statistics
Shopify. Micro Influencers: Playbook for Cost, Compliance, and Conversion. https://www.shopify.com/enterprise/blog/micro-influencers-instagram
Stack Influence. Influencer Marketing Stats 2025: Key Numbers to Know. https://stackinfluence.com/influencer-marketing-stats-2025-key-numbers/
Zebracat. 150+ Influencer Marketing Statistics for 2025. https://www.zebracat.ai/post/influencer-marketing-statistics

Turn Influencer Traffic Into Real Sales with Growth Suite

Getting influencer traffic to your Shopify store is only half the battle. The other half is converting that traffic into customers — and that’s exactly where most stores leave money on the table. Visitors arrive curious, browse for a while, and then leave without buying. The interest was there. The intent wasn’t quite strong enough.

Growth Suite is a free Shopify app designed to solve this problem. It tracks every visitor’s behavior in real time, predicts who’s likely to purchase and who might need a nudge, and delivers personalized, time-limited discount offers to hesitant shoppers — using unique, auto-expiring discount codes that can’t be shared, leaked, or abused. Unlike generic pop-ups that blast discounts to everyone, Growth Suite only shows offers to visitors who actually need them. Dedicated buyers pay full price; hesitant visitors get a compelling reason to act now.

It’s the perfect complement to your influencer marketing strategy: your creators drive qualified traffic, and Growth Suite makes sure that traffic converts. Installation takes a single click, setup takes under a minute, and a pre-configured campaign activates automatically so you start seeing results right away — no developer needed.

Ready to make every visitor your influencer campaigns send count? Install Growth Suite free on the Shopify App Store and start converting more of the traffic you’ve already earned.