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Aligning Discount Strategies with Your Shopify Store's Brand and Margins

Aligning Discount Strategies with Your Shopify Store’s Brand and Margins

Ever notice how a well-timed discount can transform a browsing session into a buying spree? That’s no accident. Behind every successful Shopify store’s discount strategy lies a careful balance of psychology, financial planning, and brand positioning. Get it right, and…

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The Complete Guide to Shopify Discount Types and When to Use Them

The Complete Guide to Shopify Discount Types and When to Use Them

In the fiercely competitive e-commerce landscape, your pricing strategy can make or break your Shopify store. Discounts aren’t just sales tactics—they’re powerful psychological triggers that can transform browsers into buyers and first-time customers into loyal fans. The numbers don’t lie:…

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